Feeding the recovery

17&18 October 2012The square Brussels


Andrew Morgan, Diageo Plc. representing European Spirits Organisation

Andrew Morgan has been President, Diageo Europe since 2004.  He spent 8 years with The Gillette Company in a number of sales and marketing roles before joining Guinness Plc in 1987. He has held a succession of marketing, strategy and general management positions with Guinness and with its successor company Diageo. He is now based in London running Diageo’s European region and is also President of AIM, the European Consumer Goods Companies Association.

Daniel Calleja Crespo, Director General, DG Enterprise and Industry

Since 1st February 2012, Mr. Daniel Calleja is Director General of DG Enterprise and Industry. He is the Special Envoy for SMEs.  Daniel Calleja was Deputy Director General of DG Enterprise and Industry, from February 2011 to January 2012, in charge of internal markets for goods, competitiveness and innovation, SMEs and entrepreneurship, international negotiations and tourism. He is the Special Envoy for SMEs.  Previously, Mr Calleja was Director for Air Transport at the European  Commission from November 2004 to February 2011, in charge of the single European aviation market and its external dimension. He successfully negotiated, on behalf of the E.U., the EU-US Open Skies Agreement. He was the Chairman of the Air Safety and the Single Sky Committees and Chairman of the Board of the SESAR Joint Undertaking.  M. Calleja is the author of several publications. He has lectured in European Law in several universities and institutes of various Member States.Mr Calleja has a degree in Law and in Business Administration from the University of Comillas, Madrid.

David Eades, Broadcaster (Moderator)

David is a mainstream Presenter of News and Current Affairs Programmes for the BBC. He has spent 24 years with the BBC, as a Reporter, Correspondent, News Editor and Presenter. For six years he was BBC Europe Correspondent, covering key EU issues and news. He has also worked as Senior Sports News  Correspondent. David has extensive experience as a moderator and host of conferences, and has focused in particular on issues of Sustainability. He also runs a company, Allday Media, offering specialized services in film production, presentation training and media consultancy.

David Norman, Director of Campaigns, WWF UK

David Norman is WWF-UK’s Director of Campaigns, responsible for the organisation's work within the political and public policy arena. He has previously been WWF's Head of Communications and Head of Public Affairs.  He has also worked in senior communication and policy roles in Westminster, at Amnesty International and in international development charities such as Oxfam, Save the Children and the Commonwealth Education Fund.  Outside WWF, David is on the board of Saferworld, an NGO working to create safer communities in places affected by conflict and violent crime.

Didier Debrosse, President Western Europe, Heineken

Didier Debrosse joined Brasseries Heineken in 1997 as Sales and Marketing Manager. Following this, he was appointed General Manager and in 2002 he became CEO of Brasseries Heineken in France. In 2003, Didier became Managing Director of Heineken France and in October 2005 he was appointed Regional President. Before he joined Heineken, Didier spent 5 years with Nivea in various commercial positions. In 1983 he joined Kraft Jacobs Suchard, where he had various commercial positions, before becoming Purchasing Director and later Human Resources Director.

Dr. Amrita Cheema, Broadcaster (Moderator)

Amrita Cheema is an anchor and journalist at DW television – Germany’s international broadcaster. She presents the English language Journal news. In addition, she produces news and current affairs programmes. Amrita also moderates the World Economic Forum-DW debates. Earlier she worked for national television networks in Delhi and Sydney. She is a Rhodes Scholar with a D.Phil in Modern History from Oxford University.

Dr. Wolfgang Heer, CEO, Suedzucker

Wolfgang Heer has been a Member of Executive Board of Suedzucker AG since March 2008 and serves as Spokesman of the Board of Managing Directors. He has been First Vice Chairman of Supervisory Board of Agrana Beteiligungs AG since July 2009 and also serves as its Member of Supervisory Board. He also serves as First Deputy Chairman of Supervisory Board at Agrana Fruit France S.A. and as a Member of Advisory Council at DZ Bank AG.

EU Commissioner Ciolos, DG Agriculture and Rural Development


Frans Egberts, Managing Director, Henri van de Bilt Vleeswaren

Frans Egberts is the Managing Director at Henri van de Bilt B.V. and a Board member at FoodDrinkEurope.  Previously, he has worked for Delicato Nordhorn, Martinair Food, Stegeman and Hazlewood Foods, resulting in over 30 years' experience in the food industry.

Hubert Deluyker, Director of Science Strategy and Coordination, EFSA

Dr. Deluyker is EFSA’s Director of Science Strategy and Coordination. He joined EFSA in 2004 and was acting Head of EFSA’s Assessment Methodology Unit prior to becoming the Director of EFSA’s former Scientific Co-operation and Assistance Directorate from 2007 to May 2011, and Director of the Risk Assessment and Scientific Assistance Directorate from May to October 2011. Prior to this, he was a clinical research scientist in the field of animal health from 1989 to 2004 for Pfizer Belgium. He was also Associate Professor in Epidemiology from 1991 to 2000 at the School of Veterinary Medicine of the University of Ghent and previously worked as District Veterinary Officer for the Belgian Ministry of Agriculture.

Jacki Davis, Master of Ceremonies

Jacki Davis is a leading commentator and analyst on EU affairs. She is an experienced journalist, speaker and moderator of high-level events both in Brussels and in EU national capitals, the editor of many publications, a regular broadcaster on television and radio, and a Senior Adviser to the European Policy Centre think tank. Jacki was previously Communications Director of the European Policy Centre; editor-in-chief of E!Sharp; and launch editor of European Voice, a Brussels-based weekly newspaper owned by The Economist Group, from 1995-2000.

Jesús Serafín Pérez, FoodDrinkEurope President

Mr Pérez has been active in the food and beverage industry for over 30 years. His career has included many high level appointments such as the President of the Expobebidas exhibition, the Asturian Exporters Association, the National Association of Bottled Water Companies, and the European and International Union of Spring and Mineral Waters. Mr Pérez is also the current President of the Federación Española de Industrias de Alimentación y Bebidas (FIAB) and vice-President of the Confederación Española de Organizaciones empresariales (CEOE). Mr. Pérez is also a holder of the Order of Food Merit by Spain’s King Juan Carlos and the Gold Medal of the Council of Spanish Chambers of Commerce.

Jim Moseley, Managing Director, General Mills UK & Ireland

Jim Moseley has spent over 35 years in the Food & Drink Industry. He started his career with FMC Meat Ltd – at the time Europe’s largest Meat Group. Jim then joined Ovaltine manufacturer Wander Foods, where he was responsible for the UK launch of the sports drink Isostar. Recruited by Tulip International as the Sales & Marketing Director, Jim spent 12 years with the group before moving to General Mills UK in 1999 as the Managing Director. Today Jim is responsible for a broad portfolio of high profile brands including amongst others Häagen-Dazs, Old El Paso and Green Giant in the UK, Ireland and the Nordic markets. In addition Jim has served as the Chairman of The Provision Trade Federation.

John Bell, Head of Cabinet, Commissioner Geoghegan-Quinn

John Bell is the Head of Cabinet for Máire Geoghegan-Quinn, European Commissioner for Research and Innovation. Prior to this appointment, he served as Head of Cabinet for Meglena Kuneva, who was European Commissioner for Consumer Protection. He was also a member of Commissioner David Byrne’s Cabinet from 1998-2004, with responsibility for health and enlargement.

Julie Girling, MEP, UK, ECR Group

Julie was elected as an MEP in June 2009. She has a keen interest in all agricultural and environmental matters and is a member of the Agriculture Committee and the Conservative Agricultural spokesman. In addition, she sits on the Environment, Public Health and Food Safety Committee within the European Parliament.  She was elected as a Councillor on Cotswold District Council, UK, in 1999 and became Leader of the Council in 2003. Following, she was elected to Gloucestershire County Council and became the Lead Cabinet Member for the Environment in 2005. Julie has also previously worked for the Ford Motor Company, Argos, Dixons/Currys and Boots before heading up Buying and Marketing at Halfords.

Leandre Boulez, Director,  Supply Chain and Quality, Auchan Group

Léandre Boulez supervises the Supply Chain strategy and Product Quality strategy of Groupe Auchan and organises the implementation of Supply Chain and Product Quality Assurance operations in all countries where the Group is present. He started his career as a consultant in heavy industry logistics and organisation at Andersen Consulting, then became Logistics Manager within CarnaudMetalbox, Logistics Director of Soparind-Bongrain and Logistics Director of the Comptoirs Modernes (now part of Carrefour Group). Joining Groupe Auchan in 2000, he  has held various positions  in the fields of supply chain, purchasing, quality and development. In addition to his current position, Léandre Boulez is also non-executive director of the e-commerce division of Groupe Auchan and a member of the steering committee of Eurocommerce.

Martin Seychell, DDG, DG SANCO, European Commission

Maurice House, Minister Counselor Agricultural Affairs at USDA/FAS

Maurice W. House is the Head of the Office of Agriculture Affairs, U.S. Mission to the EU. Previously, he served as the Deputy Administrator for the Office of Global Analysis at the Foreign Agriculture Service in Washington, D.C.  He began his career with FAS as an agricultural economist, where he created an index for subsidizing wheat exports to Algeria. Later, he was assigned as marketing representative for the U.S. Grains Council.  In 1985, he joined the Foreign Service, and in 1986, he was assigned to Algiers, as the Deputy Trade Officer.  Following this, Mr. House returned to Washington in the position of Area Manager for Export Credits, Asia-Middle East region. In 1992, he was assigned to Lagos, Nigeria, as Agricultural Counselor.

Mella Frewen, FoodDrinkEurope Director General

Mella Frewen has been Director General of FoodDrinkEurope since July 2007.  Her previous positions include Director for Government Affairs, EMEA, for Monsanto,   and International Relations Director for Cerestar, then Europe’s biggest starch producer. From this role and her earlier ones in the Ferruzzi and Eridania Begin-Say Groups, she has a wide experience of relations with the different Institutions of the European Union and trade associations within the food chain, as well as with the agricultural and chemical sectors.

Naga Munchetty, Broadcaster (Moderator)

Naga Munchetty is a financial journalist and former co-host of BBC2’s weekday financial affairs programme, Working Lunch. She is now a regular presenter on the BBC News Channel and BBC World. Naga has written for the City Pages of the Evening Standard, and for the Business section of the Observer. She began reporting for Reuters Financial Television, and was  then a Senior Producer at CNBC Europe, and a reporter and Business Producer for Channel 4 News. Prior to joining the BBC, Naga presented on Bloomberg Television where she covered the state of the economy, the collapse of Northern Rock and the economic downturn. She now also presents on BBC Breakfast and the News Channel.

Olivier Rigaud, President, Speciality Food Ingredients, Tate&Lyle PLC

Olivier started his career in 1988 as Sales Manager at the Amylum Group in France and held various sales management positions in Belgium.  A chemistry graduate from Aix-Marseille University, he joined Tate & Lyle in 2000 and has held various management positions for industrial products, liquid sweeteners and ethanol. He was appointed President for Food & Industrial Ingredients Europe in 2008.  Finally, in June 2010 he was appointed President Global Speciality Food  Ingredients.

Paola Testori Coggi, Director General, DG SANCO, European Commission

Ms. Testori-Coggi started working at the Commission in 1982 on pollution policy. She has worked under former Commissioner Filippo Pandolfi from DG Research, dealing with R&D programmes in the life sciences and the environment. Before joining Health and Consumer Protection DG in 1999, she worked in the office of former Commissioner Emma Bonino, where she helped manage the BSE and dioxin crises, and contributed to a new policy on consumer health and food safety following the European Parliament’s recommendations on BSE. Ms. Testori-Coggi was previously the Director in charge of the safety of the food chain (SANCO.E), and worked on food safety legislation. This included issues, such as BSE, GMOs, hormones, additives and labelling, as well as managing food and feed safety crises.

Paul Temple, Farmer

Paul is a tenant farmer in a family partnership, currently farming 330 ha of mixed arable and cattle. Former Vice President of the NFU, Paul Temple joined the NNFCC’s Board of Directors in September 2009. He is Non-executive Director of Farmway - the UK’s largest northern farming co-operative. Paul is also Vice Chairman of the Oilseeds & Protein Group and former Chairman of the COPA COGECA Cereals Group for European farming organisations. Paul is one of the founding members of the Farmers Biotech Forum (FBF) and a member of Climate Change Forum, sitting on the BBSRC Sustainable Agriculture Panel.

Prof. David Zaruk, Environmental Health Risk Research Analyst

David Zaruk is an environmental health risk analyst, a science communications advisor, a specialist in research and ethics and a professor in risk, corporate communications, lobbying and entrepreneurship. For the past 18 years, David had been active in EU environmental health and research debates in positions for Solvay, Cefic and Burson-Marsteller. He was part of the founding team that set up GreenFacts to communicate scientific information to non-specialists. Today he divides his time as a consultant for Risk Perception Management, as an expert to the European Commission on science and society issues and as an adjunct professor at Facultés universitaires St-Louis, Vesalius College and UIBS.

Prof. Patrick Wall, UCD Institute of Food & Health

Patrick Wall  is Associate Professor of Public Health in University College Dublin's  School of Public Health and Population Sciences.  His  teaching and research interests include food borne diseases, lifestyle related diseases and health damaging consumer behaviour. He is a co-director of the UCD Centre for Behaviour and Health which is engaged in research on behavioural economics, population health disparities and policy interventions. He was the first Chief Executive of the Irish Food Safety Authority and the second Chairperson of the European Food Safety Authority. He is a member of the Food Safety Authority of Ireland's Healthy Eating Guidelines steering committee, a Diplomate of the European College of Veterinary Public Health and a Member of the Faculty of Public Health Medicine of Ireland.

Robert Madelin, Director General, DG CONNECT

Robert is responsible for the Digital Agenda of the EU. He is Director General of the recently renamed European Commission Directorate General for Communications Networks, Content and Technology, DG CONNECT. Prior to this he was Director General for Health and Consumer Affairs (2004-2010), where he moved after long service in global trade negotiations.

Roberto Bertollini, Director,WHO Brussels& Chief Scientist WHO Europe

Roberto Bertollini, M.D., M.P.H. is Senior Adviser of the WHO Department of Public Health and Environment in Geneva and coordinator of the Occupational and environmental health unit.  Prior to this, he was Director of the Division for Technical Support “Health Determinants” at the WHO Regional Office for Europe, since December 2000 and subsequently since October 2004 Director of the WHO EURO Special Programme on Health and Environment. Earlier in his career he was Director of the Rome Division of the WHO European Centre for Environment and Health since 1993. Before joining WHO he worked at the Epidemiology Unit of the Lazio Region of Italy. During his professional experience he has carried out missions in several European and African countries.  During the years he has been involved in  a number of activities addressing public information related to Global and European health crises both linked to environmental factors, emerging diseases as well as natural and men made disasters. In addition, he has led the organization of a number of major scientific and political events including Ministerial Conferences.

Rufus Yerxa, Deputy Director General, WTO

Rufus has served as DDG since 2002. Previously, he served as a Presidential appointee in the Office of the United States Trade Representative during two administrations, first as the Geneva-based Ambassador to the GATT and subsequently as the Deputy USTR in Washington, the Administration's highest ranking sub-cabinet post for trade negotiations. Prior to these appointments he was with the Committee on Ways and Means of the U.S. House of Representatives, where he served as Staff Director of the Subcommittee on Trade. His private sector experience includes both law practice and a senior corporate role. He was a resident partner in the Brussels office of Akin, Gump, Strauss, Hauer & Feld. He subsequently joined Monsanto Company, where he was in charge of the law, government affairs and public affairs departments for Europe and Africa. He later served as Monsanto's international counsel in Washington.

Sara Sizer, Director Corporate & Government Affairs Europe, Mondel?z

Sara joined Kraft Foods Europe in July 2010 as Director Corporate Affairs, Europe. Since completing a degree in Business Administration at Loughborough University, England, Sara has pursued a career in PR and corporate affairs, working for several of the UK’s top ten FTSE companies including Shell and BG Group, HSBC and GlaxoSmithKline. She also spent several years in the automotive and aerospace industries with Nissan, Lucas Industries and Rolls-Royce plc. Today, Sara is responsible for the full spectrum of corporate affairs services to the business, including internal and external communications, issues management, corporate reputation and responsibility, government affairs, and community involvement.

Timothy Mobsby, Chair, Liaison Committee, FoodDrinkEurope

Timothy Mobsby has been senior vice president, Kellogg Company; Executive vice president, Kellogg International; and president,Kellogg Europe since October 2000. He is also a member of the company’s global leadership team. Mr. Mobsby joined the company in 1982, where he fulfilled a number of roles in the marketing area on both established brands and in new product development. From January 1988 to mid-1990, he worked in the cereal marketing group of Kellogg USA, his last position being Vice President of Marketing. From 1990 to 1993, he was President and Director General of Kellogg France & Benelux, before returning to the UK as Regional Director, Kellogg Europe and Managing Director, Kellogg Company of Great Britain Limited. He was subsequently appointed Vice President, marketing, innovation and trade strategy, Kellogg Europe. He served as Kellogg Company's Vice President, Global Marketing from February to October 2000.

Wayne Jones, Head, Agro-Food Trade and Markets Division, OECD

Wayne Jones has over 30 years experience as an agricultural economist and policy analyst. He is currently Head of the Agro-Food Trade and Markets Division of the Organisation for Economic Co-operation and Development (OECD), an international organization providing information and advice to governments around the world.  He is responsible for the annual OECD-FAO agricultural outlook as well as economic analysis in the areas of agricultural policy, trade and development, and agriculture sustainability.  Prior to joining the OECD, Wayne spent over 15 years as an economic analyst and policy advisor for the Canadian Ministry of Agriculture.

William Neale, Member of the Cabinet of Commissioner Poto?nik

William Neale is a Member of Cabinet of Janez Potočnik, the European Commissioner for Environment, where he covers relations with the European Parliament, Council and other institutions. He advises the Commissioner on resource efficiency, sustainable production and consumption, environmental technologies, eco-innovation, waste policy, industry & entrepreneurship, science, research & innovation, the digital agenda and taxation & customs. He was also in the Potočnik cabinet during the first mandate (Science & Research) and previously worked for 7 years as an official in the Enterprise and Industry Directorate General and for 13 years in the private sector in banking, retail and management consultancy.